Mixed Martial Arts (MMA) is the fastest growing and most exciting sport in the country with worldwide appeal. MMA Authentics brand extensions, Cage Fighter, and MMA Elite, will allow the message of the world's fastest and most exciting sport to be promoted and implemented at all levels of distribution.

"The Ultimate Fighting Championship's (UFC) 2006 pay per view revenues were $223 million, compared to boxing at $177 million on HBO, and $200 million for WWE." -- Sports Illustrated, May 28, 2007, Cover Story.

In March 2007, a UFC event in Columbus, OH recorded a $3 million gate and a $30+ million dollar pay per view - the gate was the largest gate in Nationwide Arena history out performing the groups/acts such as the Rolling Stones.

"MMA officials say that their sport is safer than boxing... And one could make a credible case that MMA competitions are safer than - dare we say it? the NFL." --Sports Illustrated, May 28, 2007, Cover story.

"Ultimate Fighter (reality series on Spike TV) often eclipses the ratings of NBA and baseball playoff games among 18-34 males. " --Sports Illustrated, May 28, 2007, Cover story.

The most popular fighter in the sport and MMA Authentic spokesperson, Chuck "The Iceman" Liddell, has been featured on the cover of Men's Fitness Magazine (March 2007) ESPN the Magazine Cover (May 21, 2007), on the HBO hit series Entourage, the David Letterman show (June 7, 2007), Sports Illustrated story on his training schedule (May 2007) and on a host of ESPN and Fox Sports programming including SportsCenter during Memorial Day weekend.

An ESPN SportsCenter poll during Memorial Day weekend showed the Liddell vs Rampage Jackson title fight (52%) as the most anticipated sporting event for the weekend... outperforming the Indianapolis 500 (22%) and the NBA playoffs (25%).

The fight poster featuring Chuck Liddell vs Randy Couture appears in the hit Hollywood movie "Knocked Up